With the continuous development and breakthroughs in the bathroom market, as well as the emergence of new bathroom products, China's building and sanitary ceramics industry has finally stepped onto the world stage after nearly 20 years of hard work and solid, rapid development in the international market, and has been recognized by peers. At present, China has become a major producer of sanitary ware in the world, and sanitary ceramic products have begun to be exported in large quantities to the international market. The growth momentum continues to be optimistic, and the situation is very promising. Recently, the author carefully read the samples of new national sanitary ware products obtained from the International Expo and analyzed and studied the current development trends of this product. It is believed that in the current and future years, facing the constantly changing new demands of the international market, the development of new sanitary ware products will present the following five characteristics, which are now published for reference only.

1、 New requirements for sanitary ware products
At present, according to international market access standards, all domestic sanitary ware products exported must achieve ISO90000 international quality system certification. In addition, there should be multiple product logos and standards recognized by various countries, such as international standard certification and export certification. If you want to export directly to developed Western countries such as Europe and America, you also need to pay attention to the product standards of these countries and the requirements and changes related to trade barriers that may occur at any time. We must continuously improve the technological content of exported products, and continue to enhance the grade and added value of exported products. Strengthening the production of new sanitary ware with new technologies such as nano antibacterial ceramic technology and green product production technology, continuously developing new generations of new products to meet the needs of domestic and international markets, and also facilitating the entry of products into the international market. This development trend may continue for a considerable period of time. Therefore, sanitary ware manufacturers should attach great importance to this characteristic before organizing new product development and expanding exports.

2、 Diversification trend of varieties
At present, sanitary ware products have far surpassed the traditional ones of the past. As a symbol of modern and comfortable living, it has entered every aspect of people's lives. It should not only have hygiene and cleaning functions, but also include health functions, appreciation functions, and entertainment functions. In terms of usage functions, only the flushing methods of sanitary ware products include rotary flushing, silent flushing, oblique flushing, straight falling, siphon flushing, spray flushing, etc. The shapes of sanitary ware products include one-piece, basin series, one-piece toilet, women's wash basin, squat toilet, urinal, mop basin, column or desktop facial cleanser, etc. In recent years, sanitary ware products have also launched a series of supporting products with additional functions such as leisurely bathtubs, cabinets, steam rooms, etc. Therefore, in the future, it is self-evident that the sanitary ware market will show a trend of diversified development.

3、 The comprehensive functions of the product are more prominent
According to the shopping psychology of international market consumers, a good sanitary ware product must be able to meet modern lifestyles and have relatively complete functions. In addition to meeting the functional requirements, it is also necessary to address multiple functions such as water conservation, energy conservation, environmental protection, comfort, health care, anti-aging, and intelligent sensing, with obvious recyclability and strong green environmental awareness. This requires that the new generation of products must be able to utilize comprehensive high-tech achievements such as biotechnology, electronic technology, and sensing technology as much as possible, and combine various new functions to improve the comprehensive function and physical quality of sanitary ceramic products.

4、 A complete accessory manufacturing base should be built
Nowadays, developed countries in the international production of sanitary ware have been involved in a large number of accessory production due to the increasing and diverse new functions of sanitary ware products. Therefore, a mature sanitary ware industry should be supported by the ability to obtain more varieties of accessories and additional products. The production of raw materials, glazes, pigments, molds, machining, instruments, meters, copper work, and packaging and decoration materials that are closely related to many sanitary ware production systems should be included in the entire production system as soon as possible. Therefore, it is very urgent for China's sanitary ware production industry to form a complete industrial cluster and supporting group related to the production of sanitary ceramics as soon as possible, and to form a processing base for various related accessory products that are compatible with the end products.

In short, the development of new products in China's sanitary ware enterprises must quickly and reasonably allocate industry resources and integrate resources in a timely manner. Continuing to pay attention to new demands in the international market and understanding the development trends of new products in developed countries is still a very important thing for doing a good job in business operations. Bathroom enterprises should pay attention to development while still valuing the quality of bathroom products, which is the key.